Pre-launch · Waitlist open · Starting from Marche

The whole Italy,
even the one off the beaten path.

ITLY shows you everything a destination has to offer — not just restaurants and stays: experiences, sports, artisan shops, festivals, trails and free beaches. See crowd levels before you go, earn double points on hidden gems, and only find businesses verified against national registries.

Pre-MVP validation phase — We start from Marche, our pilot region. Other regions will follow, one at a time.

94 people already on the list
Crowd level
Know before you go.
Points · double on gems
Your trip rewards you.
Verified businesses only
National registries.
MarcheSirolo · Conero
What you'll find in ITLY

Three ways to discover
a territory.

Not just restaurants and stays. ITLY gathers everything that makes a destination alive — from bookable experiences to free trails. And it recognises where you are, so it only suggests what's truly within reach.

Bookable

Book in one tap.

Experiences, restaurants, services, rentals, ticketed events, guides.

In the showcase

Direct contacts, no middlemen.

Stays, cafés & bars, shops, culture. Find contacts, hours and info — you call.

Free spots

No booking. Zero cost.

Trails, free beaches, viewpoints. Just go.

Events nearby

Local festivals, tournaments, seasonal events. With optional partner promos.

Recognises your area

With your permission, ITLY understands where you are and shows what's truly within reach.

Care in the details.

Confirmation notifications
Get instant confirmation for every booking.
QR & bookings even offline
Booking and QR check-in stay accessible even without connection.
Report button
One tap to report incorrect listings or reviews. We really moderate.

First region · Marche

We start from Marche. The rest is coming.

Hover the orange pins for a taste of Marche's places. Other regions coming one after the other.
PiemonteValle d'Aosta/Vallée d'AosteLombardiaTrentino-Alto Adige/SüdtirolVenetoFriuli-Venezia GiuliaLiguriaEmilia-RomagnaToscanaUmbriaMarcheLazioAbruzzoMoliseCampaniaPugliaBasilicataCalabriaSiciliaSardegnaMARCHEFirst region
Hover a pin
Every orange pin is a Marche gem. When ITLY is live, booking one will earn you double points — our way of rewarding those who choose to go off the beaten path.
Move your mouse over the mapMore regions · coming soon

Brief descriptions based on public sources (Wikipedia, official sites, UNESCO). Every business profile on ITLY will be curated directly by whoever runs the place.

Try ITLY live

Move the slider, see the difference.

Two demos with consistent numbers. Change season or time and see how a real place behaves. In the points calculator, gems apply a ×2 multiplier on top of the category base.

Demo · Crowd level

Portonovo · Conero Bay

High season · August Saturday

Packed13:00
0610141822

August Saturday: peak is between noon and 4pm.

Demo · Points on bookings

Category × multiplier

Category
Is it a gem (off-the-beaten-path)?
You earn
0points · 15 × 2
×2

The ×2 multiplier applies on top of the category base. Point tiers are indicative and being finalized.

Business profile preview

What you see
before you leave.

Every profile has photos, description, prices, hours, location and verified reviews. The ✓ Verified badge guarantees the business is registered on national registries.

Sirolo · Food service

Trattoria da Elena

Seafood, Conero recipes, homemade bread. Terrace on the sea.

Open · 12:00–15:00 · 19:00–23:00
Average price ~ €35
Today: Quiet
★ ★ ★ ★ ★ · Verified reviews
only from those who checked in
Demo · Booking request

Date · slot · people

1. Pick date, slot and people
2. The partner confirms from mobile
3. You get a notification + check-in QR
Simulation. In the real app the request goes with one tap.
Indicative preview. The final interface may vary.

The manifesto

Italian tourism concentrates on a few places. We show the rest.

We don't exclude famous places: we include all the others. Thousands of businesses and destinations stay invisible today. ITLY exists to give them space — and to redistribute flows to who deserves to be discovered.

✦ Pre-MVP validation phase

Why we start from Marche

Marche is our pilot region. Before writing a single line of MVP code, we want to validate real interest — from travellers and businesses — on a small but rich territory. Once the model works here (auto-verification, points, gems, commission only on real bookings), we roll it out to other Italian regions.

✦ 01

See a destination's full offering.

Experiences and sports (climbing, snorkeling, kayaking, horse riding, boat tours), restaurants, bars and gelaterias, beach clubs, rentals, guides, festivals, workshops — plus free spots: trails, public beaches, viewpoints. Some you book, others you discover.

Legality check · OK
✦ 02

Know where there's no crowd.

Before you leave, see how busy a place is. Pick when to go — or discover a nearby alternative nobody talks about.

Silent · 08:00
✦ 03

Points on gems, doubled. Real reviews.

Every booking gives you points; gems earn double. On arrival the operator logs your visit with a QR: only real visitors write reviews.

+10Downtown trattoria
Explorer badge

Points become
real rewards.

Every successful booking earns points; gems earn double. You unlock the Explorer badge as you discover the territory — and you redeem points in partner perks: discounts, tastings, upgrades, complimentary experiences.

Novice
First gem discovered
Curious
5 gems in one region
Explorer
20 gems in at least 2 sub-areas
What you can redeem
Partner discounts
Complimentary tastings
Experience upgrades
Free entries
The perks catalogue will be defined with partners before launch.

Waitlist

Get in first. Discover the gems before anyone.

We'll write to you first at launch. Tell us what you love — so we can suggest gems made just for you.

94 people already on the list
What do you love when you travel?

On the other side of the counter?

Got a business? List it on ITLY HUB.

Free listing, no monthly fee. On bookable activities you only pay a commission when the guest actually shows up.

Go to ITLY HUB
Informativa sulla raccolta